After you decide on a business idea, the very next thought is ‘What color will my logo be?’ It’s inevitable – and rightfully so, because believe it or not the colors you choose say a lot without saying anything at all.
There’s no company who just landed on their signature color by luck. Take Amazon for example: orange is the color of enthusiasm, energy, and it’s attention grabbing to people of all ages. It’s a mixture of red; filled with energy and stimulation, and yellow; which is happy and cheerful. On a separate branding note, notice how the arrow in Amazon’s logo is reminiscent to a happy face. The arrow also points from A to Z, symbolizing this is the place to shop and find anything you need from A to Z. Branding agencies make the big bucks because they notice things like this.
Think psychologically. Colors evoke emotion. In fact, studies have been done that show 92.6 percent of consumers put the most importance on visual factors when buying a product. 84.7 percent of consumers said color is more than half the reason they even choose a product – so make it count.
Establishing the “perfect” color can be a little intimidating. Scope out your competition! Do you want to fit in or stand out from the rest? There’s a reason most tech companies play off the color blue; it symbolizes intelligence, trust, and progression.
This may shock you, but DON’T BE AFRAID TO SWITCH IT UP! Yes, your brand identity is important. Yes, you want to have brand recognition. However, re-branding is a thing for a reason. You need to figure out what works best for your company, whether that means utilizing fun campaigns just to try colors for a few weeks or re-branding the entire business. Find what’s most relevant for you and your brand.
Color-ways are fun! It’s the face of your brand. Focus on your goals, and what your brand stands for then nine times out of ten the right color will follow. Mood boards are great tools for figuring that out. Keep these tips in mind, and head over to My-Totem to set it all on paper with your personalized Brand Bible.