The season of love AKA ‘buy your significant other loads of gifts to show how much you love them’ season is very easy to capitalize on as a small business owner, regardless of what industry you’re in. Consumers realistically don’t put a price tag on love, which is why it generates $15 billion in the United States alone. Ultimately, it’s all about creating a connection between you and your consumer. Browse these tips for fun ideas!
- Witty Social Media Campaign
While you could utilize these same tactics in email marketing, you’ll only be speaking to the customers you already have. To reach a broader audience social media would be your best bet.
- Create a simple, charming hashtag
- Use Valentine’s themed content
- Ensure it drives the consumer to your website
- Make it valuable
Savage x Fenty always plans amazing campaigns. Their Valentines Day campaign actually started back in January, basically saying ‘Hey we know it’s early but get your coins ready because a new collection is dropping.’ She highlighted all the new pieces with a very on-brand photoshoot and witty captions to constantly drive people to their site. You can also utilize built-in features like Instagram’s polls, quizzes, and questions!
- Deals, Contests, & Giveaways
When in doubt, these marketing strategies are old reliable. Who doesn’t love a deal? Regardless of your industry, pair it with a cute pun love “Spreading the love” and your consumers will roll with it. This example from The Body Shop brings awareness to their matte lipstick line, brings in a new audience (i.e. “tag your besties”), and sprinkles a little Valentine’s Day relevance in as well.
- Themed Products
Dunkin Donuts does a really great job at specialized donuts for every major holiday. It’s a great marketing tool considering its: cheap, easy, and engaging. As soon as the customer opens their box what do they want to do? Take a picture. Once they share it, all their friends want to go get cute donuts too. In this day and age, anything Instagram-able is automatically a winner! The consumer feels good when a brand reposts or even acknowledges their post, plus it’s free promo for you.
- Be Inclusive
As hard as it is to believe, not every single person in American is boo’d up for Valentines Day. However, you can still make your content relevant to these people too. #GalentinesDay has become very popular with 551k posts on Instagram alone.
I love this example from Wilton Cakes because it shows how you can re-use content. They’re directing you to an article on their website which is most likely recipes they’ve posted in the past, but accompanied with a picture of heart-shaped treats – its good as new.